Magic guard Victor Oladipo is aiming to not only attack the basketball hoop with dunks during All-Star Weekend, but he is hoping to hit cancer just as hard.
At noon EST today, Oladipo kicked-off a 72-hour long social media campaign and announced his partnership with Dunk Cancer, a non-profit organization that seeks to bring the basketball community together to help individuals and families affected by cancer and support cure research. Oladipo will continue to encourage fans to support via Twitter and Instagram from now through the weekend, and fans can contribute by purchasing custom-made “Dunk Cancer” apparel at dunkcancer.com.
Oladipo also announced that he will also be donating all earnings from this weekend’s Slam Dunk Contest, of which he is a participant. The funds will be split amongst the Florida Hospital Cancer Institute, Children’s National Medical Center, and the Indiana University Melvin and Bren Simon Cancer Center.
“It’s an honor and privilege to be chosen for the Slam Dunk Contest and what better way to celebrate than share my good fortune with others through my partnership with Dunk Cancer,” said Oladipo in a press release. “It was difficult to choose one charity to donate my earnings to and ask fans to help raise money for, so I chose three based on locations close to my heart—Maryland because that’s where I was born and grew up; Indiana because I’m a Hoosier for life; and Florida because they believed in me on draft night two years ago. I hope fans join me in such a worthy cause.”