DICK’s Sporting Good Foundation Explain Why Sports Matter

For the parent who wants their child to be on a sports team with their peers or for the working teen who pays for their own sports gear, the cost to play is not cheap. DICK’S Sporting Goods, Inc. and the DICK’S Sporting Goods Foundation, along with campaign ambassadors Jon Gruden of ESPN and Fruitvale Station actor Michael B. Jordan have united under the Sports Matter campaign so that young athletes in need do not have to forfeit.

“Every year we’re seeing more and more cutbacks in sports,” said Gruden. “Budgets are being decreased, coaches are being eliminated, and fewer players are going out for youth sports. We have to do something about it!”

According to the program’s web site, research shows that students who play sports are more likely to stay in school and pursue a higher education. In addition, they often socialize better and have more highly developed conflict resolution skills.


By taking to social media, #SportsMatter has been bringing awareness and encouraging eligible teams and athletic programs to fundraise in order to reach their financial goals. The foundation will match community donations up to $2 million.

Applications close: Friday, March 21, 2014 at 6:00 PM ET or 575 applications submitted, whichever comes first. For more information and eligibility details visit https://sportsmatter.com.