NBA Green Week
During the month of April, the NBA has been greening communities across the country. On April 3, they launched NBA Green Week presented by Sprint and to encourage fans to “go green” in their local communities and to create awareness about creating sustainable environments. Players participated in a number of projects through April 10th. NBA Green Week is hosted in collaboration with the Natural Resources Defense Council (NRDC) and the Green Sports Alliance.
Sporting Green Gear
Taking Green Week into Schools
The NBA, its teams and Sprint have partnered with By Kids For Kids to launch NBA Green “Reimagination!,” an educational program designed to reach more than 7,500 schools nationwide, with hands-on recycling projects and eco-friendly activities.
— By Kids For Kids (@bykidsforkids) April 19, 2014
#NBAGreen Tweeters are #NBAFinals Bound
From April 3-10, fans who tweeted their personal green initiatives entered into a chance to win a trip to the NBA Finals!
— Christina Rhoden (@RhodenChristina) April 15, 2014
NBA and Sprint’s Record-Breaking Renewable Energy Purchase
NBA teamed up with Bonneville Environmental Foundation to pledged the largest purchase of renewable energy certificates in league history. The 17,085 certificates represent renewable energy used throughout the 2013-14 season including the 49 games that take place during NBA Green Week presented by Sprint, which equal 17,085,000 kilowatt hours of renewable electricity generated which is enough to power approximately 1,577 average U.S. homes for a year.
[color-box]A Renewable Energy Credit (aka renewable energy certificate or “greentag”) is an alternative to conventional energy, which comes from oil, natural gas and coal. One REC represents one megawatt-hour (MWh) of renewable electricity generated and delivered to the power grid. Wind farms and other renewable energy facilities generate RECs when they produce electricity. Purchasing RECs allows organizations to support renewable energy development and protect the environment when green power products are not locally available.[/color-box]
#NBAGreen Drives Tree Planting Initative
What’s “going green” without a planting a tree? NBA and Sprint also partnered with the Arbor Day Foundation to plant one tree each time #NBAGreen was used between April 3 and April 10.