On Monday, the NBA furthered its international standing by partnering with The Supporters Club in London, UK to aid Greenhouse Sports, a group that aims to develop the life skills of hard-to-reach children within some of the most deprived areas of the city. The Supporters Club, a charitable initiative of the BT Sports network of television channels has provided a grant to Greenhouse Sports which will allow them to extend their reach within the secondary schools of London. The NBA will then provide Greenhouse with basketball coaching tools and skills clinics for their new participants. As part of the new partnership, former NBA player John Amaechi, along with former WNBA player Allison Feaster, led a clinic for 40 students at the Bow School. The clinic featured multiple stations focusing on the fundamentals of basketball which were run by NBA coaching experts.
On Wednesday the NBA also helped in the graduation ceremony of Greenhouse Sports’ Coach Core apprenticeship program. The apprenticeship program, which was developed in collaboration with Prince Harry and the Duke and Duchess of Cambridge’s Royal Foundation, looks to find and nourish the talents of the next great wave of inspirational coaches. The students graduated at St. James’ Palace, shaking hands with both Prince Harry and NBA Superstar Carmelo Anthony. In addition to shaking the hand of each Graduate, Carmelo Anthony also presented an autographed jersey and sneaker to the Prince.
Prior to the 3PM EST tipoff of today’s game between the Bucks and the Knicks, Greenhouse Sports has released a new video showing the impact that their program has had on youngsters within their community. Below is TJ’s Story: