Heading into All-Star Weekend, NBA Reaches Goal of Engaging NYC Youth

The NBA set a very lofty goal for its community outreach this season: to engage more than one million New York City youth with fun, fitness-related basketball programming. And they are proud to announce that, with a final push before the All-Star Game, they will reach their mark.

Photo courtesy of the NBA.
Photo courtesy of the NBA.

On Friday, February 13, the likes of Carmelo Anthony and LeBron James will help lead 100 basketball clinics across the five boroughs as part of NBA Cares and their NBA Fit All-Star Celebration. The clinics will be equally distributed across the five boroughs and feature a member of the NBA family at each site. The NBA All-Stars, NBA Legends, and WNBA players that attend the clinics will be a part of the 3,000 NBA family members and partners who will volunteer in New York leading up to the All-Star Game.

NBA Fit was established in 2007 as a league-wide, comprehensive health and wellness platform that encourages proper eating habits and promotes exercise to children and young adults. The 100 basketball and fitness clinics will further the NBA’s commitment to encouraging healthy lifestyle choices for their fans.

In addition to the 100 clinics across the city, the NBA and State Farm will also donate $500,000 to refurbish 10 indoor basketball courts within New York. Once again the projects will be spread evenly throughout the city, with two per borough. Also on Friday, the NBA All-Stars will join City Harvest, chef Mario Batali, and hundreds of volunteers to sort and pack over 160,000 pounds of food to benefit more than 10,000 New Yorkers in need. City Harvest is the world’s first food rescue organization.

The NBA’s original goal this season was to reach 500,000 youth within New York, however the tremendous success of their programming, as well as cooperation from the Board of Education and community-based organizations, has allowed the league to literally double their goal. Through the efforts of the New York Knicks and Brooklyn Nets, NBA Cares has been able to put on 754 events to promote healthy active lifestyles for both children and families. With recycling drives and coding sessions also planned, NBA Fit Friday is just the tip of the community outreach that the NBA has planned for its All-Star stint in New York.

Check out Real Good Sports (@realgoodsports)next weekend for coverage of all the charity events for All-Star weekend.